On March 16, 2019, She's 2019 A/W [Transformation of Butterfly] Theme Show at the Happy Coast Coconut Grove Beach in Shenzhen OCT presented a dreamlike, enigmatic, and breathtaking visual feast. Ms. Lv Yi, a Chinese film actress, arrived at the scene to cheer for the event. Through the art of hair, She's hopes to encourage women's spiritual independence. It has been striving to integrate all kinds of power, magic and value into daily life and interpret them as much as possible. In order to achieve this goal, the aesthetic or exaggerated techniques are employed to interpret the transformation and rebirth of life in a fantasy space. The exotic butterflies that have experienced an adventurous trip fly across it and take on a king's style; their flamboyant hues mirror the strength that results from transformation, akin to an urban woman pushing forward against the wind and blossoming with her own beauty. 
60 sets of styles, 80 high-end custom craftsmen, 120 staff, 150 days of preparations...behind the grand 20-minute show is the greatest efforts behind the curtain; the decoration, matching, models, makeup, and show lighting, music, setting, and even the overall atmosphere setting, are all well-prepared for the showdown. Let's explore the story behind the beauty of She's.

Using aesthetic and sometimes extravagant approaches, the show depicted the transformation and rebirth of life in a fantastical space. Like adventurous butterflies, models embodied the spirit of champions, showcasing vibrant colors that symbolize the power of transformation. Just like urban women who persevere against challenges, they radiated their unique beauty.

Behind the 20-minute show were 60 different looks, 80 haute couture craftsmen, 120 staff members, and 150 days and nights of preparation. Every detail, from the accessories, styling, models, makeup, lighting, music, and stage design, was meticulously planned, creating an overall atmosphere of readiness. Together with She's, this event delved into the story behind the glamour, uncovering the dedication and effort put into each aspect.